Promoting high standards of writing and reporting, Siemens Profile Awards is one of the primary pan-African competition specialized in journalism, which is devoted exclusively to science and technology and serves as an incentive to journalists, writers, freelancers and broadcasters in the different media channels. The competition has started eight years ago by Siemens South Africa. Egypt has been an active and significant participant in the competition. Several Egyptian journalists won in the competition over the past 5 years. The categories of Profile Awards 2008 includes: Energy, Industry, Healthcare, Information Technology, and Technology related Corporate Social Responsibility.

Mr. El-Mahdi started the ceremony by his speech and presentation about Siemens followed by the speech of Ms. Abeer Saady, the judge who represented Egypt in the judging committee in South Africa, a member of the journalism syndicate and a journalist in Akhbar Al-Youm newspaper. Then followed by the presentations of the Business Units Heads: Dr. Hany Loka, Eng. Hatem El-Ghoroury, Eng. Mohamed El-Wetidy and Eng. Emad Ghaly.

By the end of the ceremony, Mr. El-Mahdi handed the prizes to the Egyptian winners: Emad El-Sayed from Al-Masry Al-Youm newspaper for the Healthcare category, Mohamed Lotfy and Ahmed Awaad from Al-Alam Al-Youm for the Information Technology category, Hebatallah Abdel Hamid from Alam Rakamy newspaper for the Technology related Corporate Social Responsibility category. For the Industry category, Abbas Helmy from Arab Electricity magazine was the merit award winner.