Siemens participated in the “Euro-Mediterranean Innovation Marketplace”, which was held under the patronage of H.E. Dr. Ahmed Nazif, the Prime Minister of Egypt.

The “Euro-Mediterranean Innovation Marketplace” is the platform for science and innovation stakeholders from European and Mediterranean countries to meet, network and further develop innovative business ideas, projects and partnerships. It was held for 3 days from January 26th - 28th, 2010 at the Fairmont Towers Heliopolis, Cairo.

Siemens was honored the visits of the ministers: H.E Dr. Hany Helal, H.E. Mrs. Fayza Abou-El-Naga, H.E. Dr. Tarek kamel, and H.E. Dr. Ahmed Darwish. Their Excellencies passed by Siemens booth in the “Kids Pavilion” area to watch the kids doing experiments with the “Green Box”, which is under "The Green Generation Initiative" (project execution by IA DT in cooperation with CC). The “Green Box” explains the concept of Energy and Renewable Energy and how to save the environment. Energy Saving Ambassadors have welcomed the kids, who experienced doing the experiments with their own hands after being divided into work teams. The kids have learned how to generate energy from wind (air), solar (lamp bulbs), kinetic energy in addition to knowing how to recycle papers and thus keeping the environment green.

During the session entitled “Solar Energy Future”, Mr. El-Mahdi spoke about the importance of Renewable Energy in Egypt not only because it will represent 20% from the total Energy percentage in 2020, but also because of the increase in Energy consumption, which could reach more than 50% by the year 2030. He also added that Egypt has a very good potential in the Renewable Energy resources and the government has a vital role to encourage the private sector to create more investment opportunities for the development of this field.

Dr. Hany Loka, during the session entitled “Innovation...Driver of Growth”, spoke about the importance of innovation and stressed on the fact that Siemens encourages and develops the innovation of the students from faculties of engineering to reach the goal of having a skilled labor force that matches the current market demand. For that reason, Siemens had an agreement with the Industrial Training Council (ITC), which includes 24 engineering faculties to be equipped with the latest automation technologies in various universities across Egypt’s governorates.